Rodbell
radically
shifted
its
positioning
to
more
of
a
comprehensive
way
of
branding
itself
in
the
pharma
industry,
resulting
in
building
special
attribuites,
no
competitor
are
able
to
imitate
UX/UI
Design
Website
development
Brand
Guidlines
1.
Outlining
the
structure
of
the
website
By
planning
the
website
and
outlining
the
content
before
I
get
too
far
into
the
design
process,
this
way,
we're
much
more
prepared.
2.
Creating
high
fidelity
prototypes
of
the
website
Building
high-fidelity
interactivity
frees
me
to
focus
on
observing
the
test
instead
of
thinking
about
what
should
come
next.
3.
Manifesting
the
prototypes
into
a
world-class
website
